Teenage Consumer Behaviour: Size and Determinants of the Teenage Mobile Phone Market in Malaysia

Teenage Consumer Behaviour: Size and Determinants of the Teenage Mobile Phone Market in Malaysia

The mobile phone services industry in Malaysia has experienced rapid expansion since the 1990s. The current mobile phone penetration rate is 47 percent of the population and this figure is expected to continue rising and reach 60 percent to 70 percent by the end of the decade (The Malay Mail, 2004;...

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Bibliographic Details
Main Author: Eng, Jer Lin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2004
Online Access:https://eprints.nottingham.ac.uk/24282/

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