APA (7th ed.) Citation

Chan, M. Y. (2004). Emotional Branding The shift in branding paradigm.

Chicago Style (17th ed.) Citation

Chan, Mei Yan. Emotional Branding The Shift in Branding Paradigm. 2004.

MLA (9th ed.) Citation

Chan, Mei Yan. Emotional Branding The Shift in Branding Paradigm. 2004.

Warning: These citations may not always be 100% accurate.