Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis

The AFTA imminent in 2005 has been alerting all concerns in the Malaysian automotive industry. The intensity of competition particularly concerns the industry where there is a gradual decline in national makes’ performance, but an increased in the non-national makes especially in the passenger car s...

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Main Author: You, Carolyn Lian See
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2003
Online Access:https://eprints.nottingham.ac.uk/24247/
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author You, Carolyn Lian See
author_facet You, Carolyn Lian See
author_sort You, Carolyn Lian See
building Nottingham Research Data Repository
collection Online Access
description The AFTA imminent in 2005 has been alerting all concerns in the Malaysian automotive industry. The intensity of competition particularly concerns the industry where there is a gradual decline in national makes’ performance, but an increased in the non-national makes especially in the passenger car segment. This paper derives the game theoretical model of firms conducts and applies it to the industry level to examine the strategic interactions in the elements of structure – conduct – performance paradigm (SCP) with Malaysian Government’s intervention. The Herfindah Index (HHI) indicates the decreased in market concentration, hence increase competition in the industry. This leads to increase in advertising intensity but has no impact on barriers to entry. The results also reveal no drastic changes in new vehicles’ pricing and national cars should lead in product launches to regain market share.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
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publishDate 2003
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spelling nottingham-242472018-04-10T14:06:19Z https://eprints.nottingham.ac.uk/24247/ Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis You, Carolyn Lian See The AFTA imminent in 2005 has been alerting all concerns in the Malaysian automotive industry. The intensity of competition particularly concerns the industry where there is a gradual decline in national makes’ performance, but an increased in the non-national makes especially in the passenger car segment. This paper derives the game theoretical model of firms conducts and applies it to the industry level to examine the strategic interactions in the elements of structure – conduct – performance paradigm (SCP) with Malaysian Government’s intervention. The Herfindah Index (HHI) indicates the decreased in market concentration, hence increase competition in the industry. This leads to increase in advertising intensity but has no impact on barriers to entry. The results also reveal no drastic changes in new vehicles’ pricing and national cars should lead in product launches to regain market share. 2003 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24247/1/youlianseecarolyn.pdf You, Carolyn Lian See (2003) Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle You, Carolyn Lian See
Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title_full Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title_fullStr Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title_full_unstemmed Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title_short Strategic Interactions In The Malaysian Automotive Industry : Emperical And Game Theoretical Analysis
title_sort strategic interactions in the malaysian automotive industry : emperical and game theoretical analysis
url https://eprints.nottingham.ac.uk/24247/