Marketing Communication on Facebook Pages: How Are Facebook Pages Facilitating Marketing Communications?

Marketing Communication on Facebook Pages: How Are Facebook Pages Facilitating Marketing Communications?

Marketing communications have been focusing mostly on what the companies tell the customers. Now, social media and Facebook Pages have offered organizations to talk with their customers – pursue two-way dialogues. Anyone can set up and use the Pages free-of-charge but many pages have gathered up ove...

Full description

Bibliographic Details
Main Author: Khin, Aung Chit
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/24244/

Similar Items

Similar Items