Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector
“The objective of strategy is a sustainable competitive advantage, which may come from any part of the organisation's operation. The market is the judge of this advantage. Brand strategy is the process whereby the offer is postioned in the consumer's mind to produce a preception of advanta...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/24240/ |
| _version_ | 1848792730230063104 |
|---|---|
| author | Yoon, Alice Chee Mun |
| author_facet | Yoon, Alice Chee Mun |
| author_sort | Yoon, Alice Chee Mun |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | “The objective of strategy is a sustainable competitive advantage, which may come from any part of the organisation's operation. The market is the judge of this advantage. Brand strategy is the process whereby the offer is postioned in the consumer's mind to produce a preception of advantage” (Arnold, 1992) |
| first_indexed | 2025-11-14T18:49:03Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24240 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:49:03Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-242402018-04-10T14:06:03Z https://eprints.nottingham.ac.uk/24240/ Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector Yoon, Alice Chee Mun “The objective of strategy is a sustainable competitive advantage, which may come from any part of the organisation's operation. The market is the judge of this advantage. Brand strategy is the process whereby the offer is postioned in the consumer's mind to produce a preception of advantage” (Arnold, 1992) 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24240/1/aliceyoon.pdf Yoon, Alice Chee Mun (2007) Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Yoon, Alice Chee Mun Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title | Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title_full | Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title_fullStr | Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title_full_unstemmed | Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title_short | Branding Strategies for Competitive Advantage: A Study of the Malaysian Banking Sector |
| title_sort | branding strategies for competitive advantage: a study of the malaysian banking sector |
| url | https://eprints.nottingham.ac.uk/24240/ |