Understanding Consumer Preference Between Low Cost Airlines and Full Service Carriers : A Study on Consumer Choice and Decisions

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Understanding Consumer Preference Between Low Cost Airlines and Full Service Carriers : A Study on Consumer Choice and Decisions

The emergence of low cost or no frills airlines in last decade or so have posed considerable threat to the businesses of traditional full service airlines. The competition between the different type of airlines have changed the landscape of the airline industry tremendously and have provided air tra...

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Bibliographic Details
Main Author:	Lee, Alex Hoong Onn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24239/

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