The Examination of Entry Strategy in Chinese Retailing Market: The Tendency of WOEs

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The Examination of Entry Strategy in Chinese Retailing Market: The Tendency of WOEs

Abstract Recently, with more and more countries start to open their retailing market, and more and more foreign investors would like to expand their business scale and scope in retailing realm, there seems to be that the internationalization of retailing industry would be a tend worldwide. And sin...

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Bibliographic Details
Main Author:	Lin, Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24181/

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