Gaga about GaGa: How is enacted celebrity branding received by its consumers.

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Gaga about GaGa: How is enacted celebrity branding received by its consumers.

Purpose – Researching how is celebrity marketing enacted and perceived by its consumers in the age of the social media and omnipresent media. Design/methodology/approach – The paper develops, from the point of view of the consumers, the acceptation of the narrative of the celebrity brand by its cons...

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Bibliographic Details
Main Author:	Blachot, Mickael
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24163/

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