Social Media and CSR - A Double-Edged Sword?
The emergence of social media has given people the ability to instantaneously communicate with thousands of people through an online platform. In a very short period of time, this new form of media has managed to creep into the business domain and has provided very real opportunities for CSR to deve...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24137/ |
| _version_ | 1848792710055460864 |
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| author | Caun, Stephanie. E. |
| author_facet | Caun, Stephanie. E. |
| author_sort | Caun, Stephanie. E. |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The emergence of social media has given people the ability to instantaneously communicate with thousands of people through an online platform. In a very short period of time, this new form of media has managed to creep into the business domain and has provided very real opportunities for CSR to develop. As a result of being such a new phenomenon, the academic literature surrounding social media is scarce. Therefore this study intends to give an extensive and balanced insight into the positive and negative implications of social media on both businesses and stakeholders.
Based on a review of the literature surrounding social media and CSR, an interpretive approach is carried out using a case study on Enterprise Rent-A-Car with the use of semi-structured interviews as well as online web analysis. The findings of the present research are that social media provides an excellent tool for learning from and interacting with stakeholders although fundamental limitations must be overcome before it is fully able to reach its potential. Recommendations to Enterprise Rent-A-Car to overcome such limitations involve implementing a comprehensive online policy for employees and to engage in social media proactively rather than reactively to enjoy its full benefits. |
| first_indexed | 2025-11-14T18:48:43Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24137 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:48:43Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-241372018-01-23T16:13:44Z https://eprints.nottingham.ac.uk/24137/ Social Media and CSR - A Double-Edged Sword? Caun, Stephanie. E. The emergence of social media has given people the ability to instantaneously communicate with thousands of people through an online platform. In a very short period of time, this new form of media has managed to creep into the business domain and has provided very real opportunities for CSR to develop. As a result of being such a new phenomenon, the academic literature surrounding social media is scarce. Therefore this study intends to give an extensive and balanced insight into the positive and negative implications of social media on both businesses and stakeholders. Based on a review of the literature surrounding social media and CSR, an interpretive approach is carried out using a case study on Enterprise Rent-A-Car with the use of semi-structured interviews as well as online web analysis. The findings of the present research are that social media provides an excellent tool for learning from and interacting with stakeholders although fundamental limitations must be overcome before it is fully able to reach its potential. Recommendations to Enterprise Rent-A-Car to overcome such limitations involve implementing a comprehensive online policy for employees and to engage in social media proactively rather than reactively to enjoy its full benefits. 2010-09-24 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24137/1/ACTUAL_final_in_pdf_form.pdf Caun, Stephanie. E. (2010) Social Media and CSR - A Double-Edged Sword? [Dissertation (University of Nottingham only)] (Unpublished) Social Media Corporate Social Responsibility Transparency Stakeholder Engagement Enterprise Rent-A-Car Facebook Twitter Forums Blogs |
| spellingShingle | Social Media Corporate Social Responsibility Transparency Stakeholder Engagement Enterprise Rent-A-Car Forums Blogs Caun, Stephanie. E. Social Media and CSR - A Double-Edged Sword? |
| title | Social Media and CSR - A Double-Edged Sword? |
| title_full | Social Media and CSR - A Double-Edged Sword? |
| title_fullStr | Social Media and CSR - A Double-Edged Sword? |
| title_full_unstemmed | Social Media and CSR - A Double-Edged Sword? |
| title_short | Social Media and CSR - A Double-Edged Sword? |
| title_sort | social media and csr - a double-edged sword? |
| topic | Social Media Corporate Social Responsibility Transparency Stakeholder Engagement Enterprise Rent-A-Car Forums Blogs |
| url | https://eprints.nottingham.ac.uk/24137/ |