The Consequences of Mergers, Acquisitions and Strategic Alliances in the Internet search and Navigation Services Industry: Case studies of Google and Yahoo!

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The Consequences of Mergers, Acquisitions and Strategic Alliances in the Internet search and Navigation Services Industry: Case studies of Google and Yahoo!

This paper is focussed on finding motives and assessing the consequences of mergers, acquisitions and strategic alliances of two dominant players in the search engine industry – Google Inc. and Yahoo! Inc. It overviews a vast amount of theoretical literature on the companies’ incentives to engage in...

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Bibliographic Details
Main Author:	Yiu, Hoi Man
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24135/

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