ASO-OKE: THE RELATIONSHIP BETWEEN THE CONSUMPTION OF ETHNIC CLOTHING AND NORMATIVE SOCIAL INFLUENCE

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ASO-OKE: THE RELATIONSHIP BETWEEN THE CONSUMPTION OF ETHNIC CLOTHING AND NORMATIVE SOCIAL INFLUENCE

This research paper presents an evaluation of consumers within and outside their ethnic country in relation to the consumption of ethnic clothing. This was achieved by investigating how consumers behaved in the presence of normative social influence. The reason for this study is due to the increased...

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Bibliographic Details
Main Author:	Ijioma, Nkechinyereamaka
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24119/

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