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Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation

The gaming industry has flourished in the recent years. It is interesting to see many gaming companies competing against each other to attain the top spot in the gaming industry. The companies have resorted to invest a lot in understanding consumer behavior to gain maximum benefit for both the firm...

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Bibliographic Details
Main Author:	santhosh, Sanjith
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24101/

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