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Consumer Generated Advertising and Brand Trust in The Consumer Experience

Increasing media clutter now exposes consumers to thousands of commercial messages every day (Gritten, 2007). The advent of the internet and technology over the past twenty years now means consumer-generated media such as blogs, podcasts, and online social networking sites are a further source (Grit...

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Bibliographic Details
Main Author:	Reeves, C
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24078/

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