An evaluation of Korean SNS in China : A case study of Cyworld
This paper aims to 1) identify the difference between Chinese and Koreas in terms of motivations and evaluations in Cyworld and 2) examine differences between attitudes (positive and negative) and between cultural proximities (high and low) with regard to Chinese motivations and evaluations. The dat...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24068/ |
| _version_ | 1848792694445309952 |
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| author | YANG, NAYOUNG |
| author_facet | YANG, NAYOUNG |
| author_sort | YANG, NAYOUNG |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper aims to 1) identify the difference between Chinese and Koreas in terms of motivations and evaluations in Cyworld and 2) examine differences between attitudes (positive and negative) and between cultural proximities (high and low) with regard to Chinese motivations and evaluations. The data were collected from Chinese (n=50) and Korean students (n=50) who study in Nottingham university. Factor analysis identified four dimensions of Chinese motivations (e.g. Interest information seeking, friendship, self-pursuit and relaxation) and three dimensions of evaluations (e.g. Interest information seeking, entertainment and negative recognition). When it comes to attitude toward Korea, motivations of positive attitude group showed higher mean of interest information seeking, friendship and self-pursuit compared to negative group. However, with regard to Chinese evaluations, only information seeking showed difference between high and low attitude. On the other hand, between cultural proximities, there were differences among all the motivations and evaluations. A Discussion was made from the results and limitations and directions for further researches were discussed. |
| first_indexed | 2025-11-14T18:48:28Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24068 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:48:28Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-240682018-01-30T20:56:44Z https://eprints.nottingham.ac.uk/24068/ An evaluation of Korean SNS in China : A case study of Cyworld YANG, NAYOUNG This paper aims to 1) identify the difference between Chinese and Koreas in terms of motivations and evaluations in Cyworld and 2) examine differences between attitudes (positive and negative) and between cultural proximities (high and low) with regard to Chinese motivations and evaluations. The data were collected from Chinese (n=50) and Korean students (n=50) who study in Nottingham university. Factor analysis identified four dimensions of Chinese motivations (e.g. Interest information seeking, friendship, self-pursuit and relaxation) and three dimensions of evaluations (e.g. Interest information seeking, entertainment and negative recognition). When it comes to attitude toward Korea, motivations of positive attitude group showed higher mean of interest information seeking, friendship and self-pursuit compared to negative group. However, with regard to Chinese evaluations, only information seeking showed difference between high and low attitude. On the other hand, between cultural proximities, there were differences among all the motivations and evaluations. A Discussion was made from the results and limitations and directions for further researches were discussed. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24068/1/dissertation________final_ny.pdf YANG, NAYOUNG (2010) An evaluation of Korean SNS in China : A case study of Cyworld. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | YANG, NAYOUNG An evaluation of Korean SNS in China : A case study of Cyworld |
| title | An evaluation of Korean SNS in China
: A case study of Cyworld |
| title_full | An evaluation of Korean SNS in China
: A case study of Cyworld |
| title_fullStr | An evaluation of Korean SNS in China
: A case study of Cyworld |
| title_full_unstemmed | An evaluation of Korean SNS in China
: A case study of Cyworld |
| title_short | An evaluation of Korean SNS in China
: A case study of Cyworld |
| title_sort | evaluation of korean sns in china
: a case study of cyworld |
| url | https://eprints.nottingham.ac.uk/24068/ |