A Re-examination of Online Marketing Strategies for Graduate Recruitment in the Insurance Industry

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A Re-examination of Online Marketing Strategies for Graduate Recruitment in the Insurance Industry

"Cynics sometimes refer to the insurance industry as boring, old-fashioned and bureaucratic. What can Zurich do to challenge such misconceptions and better market themselves to potential graduate applicants?” In recent times, there has been a noticeable shortfall in graduate level appl...

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Bibliographic Details
Main Author:	Rana, Zain
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23955/

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