The Power of the Tribe And Advertisement Avoidance in Online Communities

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The Power of the Tribe And Advertisement Avoidance in Online Communities

Day by day, social networking sites are becoming more and more popular, making this new kind of online communities primary research objective in the field of e-commerce. Facebook, the biggest social networking site, has more than 500 million active users, with 50% of active users logging on to Faceb...

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Bibliographic Details
Main Author:	Kkalis, Myria
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23925/

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