Co-creating value at Christmas: A study of portrayals of Christmas consumption in Women's Interest Magazines.

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Co-creating value at Christmas: A study of portrayals of Christmas consumption in Women's Interest Magazines.

This study examined portrayals of Christmas consumption in ‘Good Housekeeping’, ‘SHE’, and ‘essentials’ magazines between 2003 and 2009. The objective of the research was to investigate the perspectives communicated by the magazines regarding consumer co-creation of value within the context of Chri...

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Bibliographic Details
Main Author:	Howard, Christina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23922/

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