MASS CUSTOMIZATION IN SERVICE OPERATIONS

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MASS CUSTOMIZATION IN SERVICE OPERATIONS

Abstract The concept of Mass customization (MC) is the ability to provide individually designed products and services to each customer through high process flexibility and integration. In recent years, MC has been identified as a competitive strategy; however, the investigations of MC in the service...

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Bibliographic Details
Main Author:	An, Wang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23916/

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