Free Apps or Paid Mobile Apps: Which Business Model is more Sustainable?

Free Apps or Paid Mobile Apps: Which Business Model is more Sustainable?

Mobile applications ("apps‟) have recently found a huge popularity amongst the mobile developers and the end users. These apps have provided mobile developers with more options to serve the consumers that use smartphones. This report intends to provide an insight about the right pricing model o...

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Bibliographic Details
Main Author: Juneja, Jasneet
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23907/

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