Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector
A key challenge for the Malaysian after-school market-education sector organisations has been to communicate with parents to involve them beyond them being mere customers or bystanders in their children’s education. This dissertation is designed to move towards a new model for operation. Review of t...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/23885/ |
| _version_ | 1848792652029362176 |
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| author | Hua Loon, Ling |
| author_facet | Hua Loon, Ling |
| author_sort | Hua Loon, Ling |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | A key challenge for the Malaysian after-school market-education sector organisations has been to communicate with parents to involve them beyond them being mere customers or bystanders in their children’s education. This dissertation is designed to move towards a new model for operation. Review of the literature led to the exploration of scenario stories as a tool for strategic conversation with parents to explore perception and guide choice in education. Scenario plots for the Malaysian education sector were written and used in a self-completion questionnaire survey. 61 individuals (parents, educators and other adults) participated and, from their responses, scenario end-states for the Malaysian national schools and the Malaysian after-school market-education sector were developed. The use of scenarios in this way was generally found to be helpful by the parents. Examining scenarios for both parent and organisation learning, a learning framework was devised with two levels of change: a shallow learning change to the behaviour, and a deeper learning change to the underlying values that drive the behaviour. Scenarios provide the perspective needed to determine the appropriate level of adaptation needed. I hope to utilise this framework with the stakeholders in my future work as I start my own private afterschool education organisation. |
| first_indexed | 2025-11-14T18:47:48Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23885 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:47:48Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-238852018-01-08T09:29:58Z https://eprints.nottingham.ac.uk/23885/ Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector Hua Loon, Ling A key challenge for the Malaysian after-school market-education sector organisations has been to communicate with parents to involve them beyond them being mere customers or bystanders in their children’s education. This dissertation is designed to move towards a new model for operation. Review of the literature led to the exploration of scenario stories as a tool for strategic conversation with parents to explore perception and guide choice in education. Scenario plots for the Malaysian education sector were written and used in a self-completion questionnaire survey. 61 individuals (parents, educators and other adults) participated and, from their responses, scenario end-states for the Malaysian national schools and the Malaysian after-school market-education sector were developed. The use of scenarios in this way was generally found to be helpful by the parents. Examining scenarios for both parent and organisation learning, a learning framework was devised with two levels of change: a shallow learning change to the behaviour, and a deeper learning change to the underlying values that drive the behaviour. Scenarios provide the perspective needed to determine the appropriate level of adaptation needed. I hope to utilise this framework with the stakeholders in my future work as I start my own private afterschool education organisation. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23885/1/hualoon.pdf Hua Loon, Ling (2007) Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Hua Loon, Ling Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title | Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title_full | Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title_fullStr | Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title_full_unstemmed | Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title_short | Scenarios for Strategic Conversation with Parents in the Malaysian After-School Market-Education Sector |
| title_sort | scenarios for strategic conversation with parents in the malaysian after-school market-education sector |
| url | https://eprints.nottingham.ac.uk/23885/ |