Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism?
The European Capital of Culture event is one that has increasingly grown in significance as cities have recognised the potential benefits that it can bring. This dissertation assesses the socio-cultural impacts of the 2008 award on the city of Liverpool. The rebranding of Liverpool through the Europ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23868/ |
| _version_ | 1848792648162213888 |
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| author | Hanlon, Alexandra |
| author_facet | Hanlon, Alexandra |
| author_sort | Hanlon, Alexandra |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The European Capital of Culture event is one that has increasingly grown in significance as cities have recognised the potential benefits that it can bring. This dissertation assesses the socio-cultural impacts of the 2008 award on the city of Liverpool. The rebranding of Liverpool through the European Capital of Culture event is assessed through the eyes of both residents and non-residents using Anholt’s (2006) city branding framework. A further evaluation of residents’ attitudes towards the current branding is also made. Particular attention is paid to who the branding is directed at and furthermore, whether or not the unique authentic culture of the city has been preserved. Results indicate that those who do not live in Liverpool do not hold the branding in very high regard. Similarly, local residents largely feel that whilst overall the local culture has been maintained, the current branding largely prioritises tourists over residents. A concentration on incorporating local residents into the city’s representation is suggested, alongside a reworking of the current brand in order to allow non-residents to realise the city’s socio-cultural assets. |
| first_indexed | 2025-11-14T18:47:44Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23868 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:47:44Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-238682018-01-13T00:17:28Z https://eprints.nottingham.ac.uk/23868/ Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? Hanlon, Alexandra The European Capital of Culture event is one that has increasingly grown in significance as cities have recognised the potential benefits that it can bring. This dissertation assesses the socio-cultural impacts of the 2008 award on the city of Liverpool. The rebranding of Liverpool through the European Capital of Culture event is assessed through the eyes of both residents and non-residents using Anholt’s (2006) city branding framework. A further evaluation of residents’ attitudes towards the current branding is also made. Particular attention is paid to who the branding is directed at and furthermore, whether or not the unique authentic culture of the city has been preserved. Results indicate that those who do not live in Liverpool do not hold the branding in very high regard. Similarly, local residents largely feel that whilst overall the local culture has been maintained, the current branding largely prioritises tourists over residents. A concentration on incorporating local residents into the city’s representation is suggested, alongside a reworking of the current brand in order to allow non-residents to realise the city’s socio-cultural assets. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23868/1/Alexandra_Hanlon.pdf Hanlon, Alexandra (2010) Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? [Dissertation (University of Nottingham only)] (Unpublished) Liverpool European Capital of Culture city branding |
| spellingShingle | Liverpool European Capital of Culture city branding Hanlon, Alexandra Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title | Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title_full | Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title_fullStr | Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title_full_unstemmed | Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title_short | Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? |
| title_sort | rebranding liverpool as the european capital of culture 2008: cultural value or cultural vandalism? |
| topic | Liverpool European Capital of Culture city branding |
| url | https://eprints.nottingham.ac.uk/23868/ |