The study of COO effects on consumers perception: the case study of Chinese laptop market

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The study of COO effects on consumers perception: the case study of Chinese laptop market

Country of Origin (COO) effects has been subjected to a number of studies since the 1960s. Researchers suggest it is a highly context-based phenomenon that can give different results, depend on the nature of the studies. This dissertation seeks to find out how country of origin affects consumers’ p...

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Bibliographic Details
Main Author:	zhang, xin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23860/

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