| Summary: | Small and medium companies’ presence in the international marketplace is
consistently increasing in the last decades, arising the interest of several authors
and researchers.
The existing internationalization literature can be mainly divided into two main
fields, the International Business and International Entrepreneurship one.
Nonetheless, neither of them alone is able to fully describe the principal factors
determining SMEs internationalization’s strategy and performance in the foreign
countries.
The analysis of the two domains, the International Business and International
Entrepreneurship one, together with a qualitative in depth evaluation of the case
study Itlas&LaborLegno, promise to solve the research gap identified by many
scholars, constituted by the sharp distinction between the two internationalization
fields. Overall, this research aims to gain a better comprehension of SMEs’
internationalization process, their definition of competitive advantage and the
adopted marketing strategies and tactics, able to overcome SMEs’ lack of
financial and tangible resources.
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