Cultural influences, decision making process and consumer behaviour of the Middle Class Chinese Outbound Tourist.

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Cultural influences, decision making process and consumer behaviour of the Middle Class Chinese Outbound Tourist.

The research investigates the consumer behaviour of the emerging “Middle Class Mainland Chinese Outbound Tourist”. With the Chinese outbound tourism market being one of the fastest growing worldwide and poised for exponential growth in years to come, tourism industry professionals would benefit from...

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Bibliographic Details
Main Author:	Bollen, Luc JJ
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23810/

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