Marketing Needs and Challenges: New Ventures

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Marketing Needs and Challenges: New Ventures

In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I would like to highlight some of the key challenges that new ventures face due to newness, lack of resources, credibility etc. I will also discuss the importance of networking, developing strategic allian...

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Bibliographic Details
Main Author:	Aditi, Hamlai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23802/

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