Marketing Needs and Challenges: New Ventures
In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I would like to highlight some of the key challenges that new ventures face due to newness, lack of resources, credibility etc. I will also discuss the importance of networking, developing strategic allian...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23802/ |
| _version_ | 1848792637043113984 |
|---|---|
| author | Aditi, Hamlai |
| author_facet | Aditi, Hamlai |
| author_sort | Aditi, Hamlai |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I would like to highlight some of the key challenges that new ventures face due to newness, lack of resources, credibility etc. I will also discuss the importance of networking, developing strategic alliances, building a brand identity, developing trust and credibility to a start up. I will critically analyse the concept and importance of entrepreneurial marketing. Lastly, I would like to discuss all of the above mentioned concepts in relation to In-Sight, a new venture. |
| first_indexed | 2025-11-14T18:47:34Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23802 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:47:34Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-238022018-01-21T08:31:28Z https://eprints.nottingham.ac.uk/23802/ Marketing Needs and Challenges: New Ventures Aditi, Hamlai In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I would like to highlight some of the key challenges that new ventures face due to newness, lack of resources, credibility etc. I will also discuss the importance of networking, developing strategic alliances, building a brand identity, developing trust and credibility to a start up. I will critically analyse the concept and importance of entrepreneurial marketing. Lastly, I would like to discuss all of the above mentioned concepts in relation to In-Sight, a new venture. 2010-09-10 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23802/1/111.pdf Aditi, Hamlai (2010) Marketing Needs and Challenges: New Ventures. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Aditi, Hamlai Marketing Needs and Challenges: New Ventures |
| title | Marketing Needs and Challenges: New Ventures |
| title_full | Marketing Needs and Challenges: New Ventures |
| title_fullStr | Marketing Needs and Challenges: New Ventures |
| title_full_unstemmed | Marketing Needs and Challenges: New Ventures |
| title_short | Marketing Needs and Challenges: New Ventures |
| title_sort | marketing needs and challenges: new ventures |
| url | https://eprints.nottingham.ac.uk/23802/ |