Flower Retail in Kazakhstan: Business Plan
Executive summary Flower retail industry in Kazakhstan is estimated to be around USD $80-100 million. Current market environment allows for entrance of a new player, focused on highly lucrative part segment of the market. Our business will differentiate itself by offering exceptional level of servi...
| Main Authors: | , |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23778/ |
| _version_ | 1848792632649580544 |
|---|---|
| author | Abdigali, Alikhan Baidauletov, Talgat |
| author_facet | Abdigali, Alikhan Baidauletov, Talgat |
| author_sort | Abdigali, Alikhan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Executive summary
Flower retail industry in Kazakhstan is estimated to be around USD $80-100 million. Current market environment allows for entrance of a new player, focused on highly lucrative part segment of the market. Our business will differentiate itself by offering exceptional level of service while retaining competitive market prices.
This business plan describes a way to turn USD $204,000 into a business with a turnover above $ 7 million in four years by capturing premium 10% of the market. The investment is split between physical assets (USD $70K) and working capital requirements (USD $134K).
The average margin accepted in this industry is over 100%, which allows this project to show very good profitability and reach pay-back period in two years.
From marketing perspective, our value will come from adding our service to a relatively traditional product – flower. Professional and motivated staff, high quality flowers, décor and design of our shops will become a destination for affluent consumers who want to buy a present. Apart from traditional flowers our stores will sell unique chocolates and wines, along with Western style bouquets – which will serve as additional attraction to our customers. |
| first_indexed | 2025-11-14T18:47:30Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23778 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T18:47:30Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-237782018-06-05T17:12:01Z https://eprints.nottingham.ac.uk/23778/ Flower Retail in Kazakhstan: Business Plan Abdigali, Alikhan Baidauletov, Talgat Executive summary Flower retail industry in Kazakhstan is estimated to be around USD $80-100 million. Current market environment allows for entrance of a new player, focused on highly lucrative part segment of the market. Our business will differentiate itself by offering exceptional level of service while retaining competitive market prices. This business plan describes a way to turn USD $204,000 into a business with a turnover above $ 7 million in four years by capturing premium 10% of the market. The investment is split between physical assets (USD $70K) and working capital requirements (USD $134K). The average margin accepted in this industry is over 100%, which allows this project to show very good profitability and reach pay-back period in two years. From marketing perspective, our value will come from adding our service to a relatively traditional product – flower. Professional and motivated staff, high quality flowers, décor and design of our shops will become a destination for affluent consumers who want to buy a present. Apart from traditional flowers our stores will sell unique chocolates and wines, along with Western style bouquets – which will serve as additional attraction to our customers. 2010-09-10 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23778/1/Group_project.pdf application/pdf en https://eprints.nottingham.ac.uk/23778/2/Appendicies_for_group_project.pdf Abdigali, Alikhan and Baidauletov, Talgat (2010) Flower Retail in Kazakhstan: Business Plan. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Abdigali, Alikhan Baidauletov, Talgat Flower Retail in Kazakhstan: Business Plan |
| title | Flower Retail in Kazakhstan: Business Plan |
| title_full | Flower Retail in Kazakhstan: Business Plan |
| title_fullStr | Flower Retail in Kazakhstan: Business Plan |
| title_full_unstemmed | Flower Retail in Kazakhstan: Business Plan |
| title_short | Flower Retail in Kazakhstan: Business Plan |
| title_sort | flower retail in kazakhstan: business plan |
| url | https://eprints.nottingham.ac.uk/23778/ |