Important Factors for Developing and Establishing ‘Long-term Relationships’ with the Customers/Clients

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Important Factors for Developing and Establishing ‘Long-term Relationships’ with the Customers/Clients

In an increasingly networked society where customers can interact easily with other customers and firms through social networks and other new media, the authors propose that managing customer relationship is essential to success of modern business. The aim of this report is to find all important...

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Bibliographic Details
Main Author:	Visaria, Rachit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23766/

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