IN DEPTH ANALYSIS FOR THE SIGNIFICANCE OF TRUST IN BUILDING AND MAINTAINING LONG –TERM RELATIONSHIP BETWEEN THE HOSPITAL AND PHARMCO

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IN DEPTH ANALYSIS FOR THE SIGNIFICANCE OF TRUST IN BUILDING AND MAINTAINING LONG –TERM RELATIONSHIP BETWEEN THE HOSPITAL AND PHARMCO

The pharmaceutical industry provides a highly competitive market environment, so building knowledge, understanding the market place and recognizing customers’ needs are considered vital for achieving success. Market research was an important element in our systematic approach to understand the key...

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Bibliographic Details
Main Author:	Allam, Dina
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23753/

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