New Venture Creation: Business Plan: Gamingdom-The gaming kingdom

New Technology implementation is a never ending process and organizations try to utilize it in the best possible method for providing value and capturing value. New technology implementation can give way to innovation and development of new business models. This report is focused on providing high e...

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Main Authors: Boban, Nitin, Sharma, Sourabh, Dharmapuri, Zatin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23748/
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author Boban, Nitin
Sharma, Sourabh
Dharmapuri, Zatin
author_facet Boban, Nitin
Sharma, Sourabh
Dharmapuri, Zatin
author_sort Boban, Nitin
building Nottingham Research Data Repository
collection Online Access
description New Technology implementation is a never ending process and organizations try to utilize it in the best possible method for providing value and capturing value. New technology implementation can give way to innovation and development of new business models. This report is focused on providing high end gaming service via the web utilizing the cloud computing technology targeting the Indian Market initially, by three budding entrepreneurs. Cloud computing technology is a fast and growing technology where resources, software, storage and other aspects are provided on demand at a small price. An in-depth analysis of the gaming behavior and trend existing in India and the prospective growth fuelled this business plan. Online surveys and interviews were conducted to understand the market acceptance of the service and the technological challenges faced in implementing this business plan. Based on this an integrated marketing plan was developed which would be used to target the customer segment. Followed by a thorough scenario analysis, financial projections were made for the first three years of operation and then the future strategy of the business is discussed.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
last_indexed 2025-11-14T18:47:24Z
publishDate 2010
recordtype eprints
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spelling nottingham-237482018-01-11T15:26:07Z https://eprints.nottingham.ac.uk/23748/ New Venture Creation: Business Plan: Gamingdom-The gaming kingdom Boban, Nitin Sharma, Sourabh Dharmapuri, Zatin New Technology implementation is a never ending process and organizations try to utilize it in the best possible method for providing value and capturing value. New technology implementation can give way to innovation and development of new business models. This report is focused on providing high end gaming service via the web utilizing the cloud computing technology targeting the Indian Market initially, by three budding entrepreneurs. Cloud computing technology is a fast and growing technology where resources, software, storage and other aspects are provided on demand at a small price. An in-depth analysis of the gaming behavior and trend existing in India and the prospective growth fuelled this business plan. Online surveys and interviews were conducted to understand the market acceptance of the service and the technological challenges faced in implementing this business plan. Based on this an integrated marketing plan was developed which would be used to target the customer segment. Followed by a thorough scenario analysis, financial projections were made for the first three years of operation and then the future strategy of the business is discussed. 2010-09-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23748/1/Gamingdom-_Online_gaming%5B1%5D.pdf Boban, Nitin, Sharma, Sourabh and Dharmapuri, Zatin (2010) New Venture Creation: Business Plan: Gamingdom-The gaming kingdom. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Boban, Nitin
Sharma, Sourabh
Dharmapuri, Zatin
New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title_full New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title_fullStr New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title_full_unstemmed New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title_short New Venture Creation: Business Plan: Gamingdom-The gaming kingdom
title_sort new venture creation: business plan: gamingdom-the gaming kingdom
url https://eprints.nottingham.ac.uk/23748/