An Exploration of Customer Perceived Value (CPV) and Characteristics of Potential Chinese Online Grocery Consumers

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An Exploration of Customer Perceived Value (CPV) and Characteristics of Potential Chinese Online Grocery Consumers

Abstract As a well-developed industry in western countries, online grocery service is relevant new in China. Many renowned retailers attempt to launch this service in China due to the great potential of this market environment. Understanding Chinese consumers’ behaviours towards this service is sign...

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Bibliographic Details
Main Author:	Wu, Yaoyao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23735/

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