Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry
This Dissertation Thesis provides a comprehensive understanding of the efforts undertaken by different players in the consumer electronics manufacturing industry in managing variety. Different kinds of product design efforts (such as QFD, DFV, modularity etc) in the new product introduction process...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23733/ |
| _version_ | 1848792624070131712 |
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| author | Awwal, Khaled Wahid |
| author_facet | Awwal, Khaled Wahid |
| author_sort | Awwal, Khaled Wahid |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This Dissertation Thesis provides a comprehensive understanding of the efforts undertaken by different players in the consumer electronics manufacturing industry in managing variety. Different kinds of product design efforts (such as QFD, DFV, modularity etc) in the new product introduction process paves the way to company-led/internal variety creation. Moreover, mass customization in association with build-to-order and postponement principles has been discussed as a way of creating customer-led/external variety. A framework has been developed which shows the functions of different players in the consumer electronics industry such as EMS (Electronics Manufacturing Service), OEM (Original Equipment Manufacturer) and OBN (Original Brand Name) companies, and their relationship and collaborative effort in creating new product through different design initiatives in the NPI process as well as, mass customization efforts to create varieties of products for customers. Links have been established between NPI and internal variety as well as, between mass customization and external variety. Three OBN companies (Samsung, Acer, and Dell) have been analyzed to understand the overall scenario. |
| first_indexed | 2025-11-14T18:47:21Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23733 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:47:21Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-237332020-05-12T09:30:32Z https://eprints.nottingham.ac.uk/23733/ Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry Awwal, Khaled Wahid This Dissertation Thesis provides a comprehensive understanding of the efforts undertaken by different players in the consumer electronics manufacturing industry in managing variety. Different kinds of product design efforts (such as QFD, DFV, modularity etc) in the new product introduction process paves the way to company-led/internal variety creation. Moreover, mass customization in association with build-to-order and postponement principles has been discussed as a way of creating customer-led/external variety. A framework has been developed which shows the functions of different players in the consumer electronics industry such as EMS (Electronics Manufacturing Service), OEM (Original Equipment Manufacturer) and OBN (Original Brand Name) companies, and their relationship and collaborative effort in creating new product through different design initiatives in the NPI process as well as, mass customization efforts to create varieties of products for customers. Links have been established between NPI and internal variety as well as, between mass customization and external variety. Three OBN companies (Samsung, Acer, and Dell) have been analyzed to understand the overall scenario. 2010-09-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23733/1/MSC_DISSERTATION-_KHALED_WAHID_AWWAL_%282010%29.pdf Awwal, Khaled Wahid (2010) Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Awwal, Khaled Wahid Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title | Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title_full | Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title_fullStr | Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title_full_unstemmed | Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title_short | Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry |
| title_sort | managing variety and new product introduction in consumer electronics manufacturing industry |
| url | https://eprints.nottingham.ac.uk/23733/ |