EVALUATE THE SERVICES IN UK HEALTHCARE INDUSTRY AND SUGGEST WAYS FOR BETTER INTEGRATION AND VALUE CO CREATION BETWEEN CUSTOMERS AND SUPPLIERS: A GE HEALTHCARE PERSPECTIVE

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EVALUATE THE SERVICES IN UK HEALTHCARE INDUSTRY AND SUGGEST WAYS FOR BETTER INTEGRATION AND VALUE CO CREATION BETWEEN CUSTOMERS AND SUPPLIERS: A GE HEALTHCARE PERSPECTIVE

This work is an effort to understand the various dimensions of service marketing and evaluate them from the perspective of healthcare industry. Furthermore this report will attempt to add the new dimension of service dominant logic in healthcare sector so that organizations such as GE healthcare can...

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Bibliographic Details
Main Author:	Tiwari, Padmanabh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23725/

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