Scenario Planning as a Tool for Long Term Strategic Planning. The Generics Drug Industry in the European Union

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Scenario Planning as a Tool for Long Term Strategic Planning. The Generics Drug Industry in the European Union

As costs associated with medical care continue to increase, and populations continue to age, member states of the EU are increasingly concerned about their long-term public spending budgets. Generic drugs have been targeted by EU policy makers as replacements to high cost pharmaceutical drugs so as...

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Bibliographic Details
Main Authors:	Khan, Ali Zafar, Goh, Ming Tze, Kassam, Mohamed Zahir Osman
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23708/

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