How should Bad Schwartau develop its innovation capabilities to sustain competitive advantage in the German food production market?

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How should Bad Schwartau develop its innovation capabilities to sustain competitive advantage in the German food production market?

The study starts with an explanation of ‘innovation’ and its significance for business organizations, followed by a description of Bad Schwartau, the company of investigation; its market environments, competitors and its current product portfolio. The next chapter contains an explication of the five...

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Bibliographic Details
Main Author:	von Ludowig, Philipp
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23700/

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