CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET
This paper integrates a wider case study on PharmCo, a pharmaceutical company that is currently building a strategy to entry the hospital generics market. The research aims to investigate what United Kingdom (UK) hospitals key decision makers perceive as value when purchasing generic pharmaceuticals...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23683/ |
| _version_ | 1848792612942643200 |
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| author | Santos, Roberta |
| author_facet | Santos, Roberta |
| author_sort | Santos, Roberta |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper integrates a wider case study on PharmCo, a pharmaceutical company that is currently building a strategy to entry the hospital generics market.
The research aims to investigate what United Kingdom (UK) hospitals key decision makers perceive as value when purchasing generic pharmaceuticals, and how the company can co-create value with these customers.
The outcome provides a customer value analysis model and value propositions recommendations so PharmCo can achieve competitive advantage in the market. |
| first_indexed | 2025-11-14T18:47:11Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23683 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:47:11Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-236832022-03-21T16:07:14Z https://eprints.nottingham.ac.uk/23683/ CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET Santos, Roberta This paper integrates a wider case study on PharmCo, a pharmaceutical company that is currently building a strategy to entry the hospital generics market. The research aims to investigate what United Kingdom (UK) hospitals key decision makers perceive as value when purchasing generic pharmaceuticals, and how the company can co-create value with these customers. The outcome provides a customer value analysis model and value propositions recommendations so PharmCo can achieve competitive advantage in the market. 2010-09-06 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23683/1/Individual_project_Roberta.pdf Santos, Roberta (2010) CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Santos, Roberta CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title | CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title_full | CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title_fullStr | CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title_full_unstemmed | CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title_short | CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET |
| title_sort | customer value creation in the generics pharmaceutical market |
| url | https://eprints.nottingham.ac.uk/23683/ |