Motor racing, tobacco company sponsorship, barcodes and alibi marketing

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Motor racing, tobacco company sponsorship, barcodes and alibi marketing

Abstract Background Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, wi...

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Bibliographic Details
Main Authors:	Grant-Banham, Bruce, Britton, John
Format:	Article
Published:	BMJ Publishing Group 2011
Online Access:	https://eprints.nottingham.ac.uk/2366/

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