Impact of Packaging as a Marketing Strategy to Counter Increasing Competition

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Impact of Packaging as a Marketing Strategy to Counter Increasing Competition

This study has been focused on testing the impact of packaging as a marketing strategy to counter increasing competition for companies operating in fast moving consumer goods in Pakistan. The specific area we have discussed in this study is the dairy industry of Pakistan. The dairy industry of Pakis...

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Bibliographic Details
Main Author:	Khalid, Faizan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23554/

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