LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’

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LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’

The majority of the organizations previously benefited from domination. Consumers did not have many substitutes or preference. With the latest entries of many new organizations, the antagonism in the market place has increased. With the entry of the new organizations, the present businesses feel thr...

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Bibliographic Details
Main Author:	Bhalla, Chirag
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23523/

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