ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges

Global automotive industry is growing at an unprecedented speed in the past decade, primarily due to the strong and fastest growing demand from the Asian emerging economies. ASEAN-5 is an economic block with huge potential. It is an attractive alternative destination for business compare with other...

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Main Author: Quek, Wu Kheng
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23501/
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author Quek, Wu Kheng
author_facet Quek, Wu Kheng
author_sort Quek, Wu Kheng
building Nottingham Research Data Repository
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description Global automotive industry is growing at an unprecedented speed in the past decade, primarily due to the strong and fastest growing demand from the Asian emerging economies. ASEAN-5 is an economic block with huge potential. It is an attractive alternative destination for business compare with other emerging economies. Total population is 420 million people and combined economic size of $1,355 billion in this region. ASEAN-5 countries are one of the major driving markets contributed to the rapid growth of Asian automotive industry. This management project provides an outlook of the ASEAN-5 passenger car market and explores the driving forces, opportunities and challenges faced by the industry. The automotive industry is one of the priority sectors within ASEAN-5, with a goal of accelerated regional integration toward a single market within ASEAN by 2015. Four out of the ASEAN-5 countries have its automotive industry, but only Malaysia and Thailand reached real level of sophistication. Total Vehicle sales in the ASEAN-5 market was 1.99 millions units in 2008 rose by a merely of 1.1% from the previous year. Automotive industry in Malaysia was remained protectionism and its outlook is remains clouded. Many leading automakers is now present in Thailand with sizeable production facilities, the industry is flourished in a liberalised market. Automotive industry in Indonesia and Philippines has remained local assembly operation as it was few decades ago. Intensive competition, high entry barriers, no substitution, weak supplier power and moderately high buyer power are the characteristics of ASEAN-5 automotive industry. Major factors such as strong GDP growth, ongoing free trade area and agreements, surrounding emerging economies, and alternative fuel vehicle are contributing to the promising outlook of this industry. SWOT analysis was conducted for three automakers namely Toyota, Hyundai and Perodua who were represented three different development stages.
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spelling nottingham-235012018-01-01T12:51:38Z https://eprints.nottingham.ac.uk/23501/ ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges Quek, Wu Kheng Global automotive industry is growing at an unprecedented speed in the past decade, primarily due to the strong and fastest growing demand from the Asian emerging economies. ASEAN-5 is an economic block with huge potential. It is an attractive alternative destination for business compare with other emerging economies. Total population is 420 million people and combined economic size of $1,355 billion in this region. ASEAN-5 countries are one of the major driving markets contributed to the rapid growth of Asian automotive industry. This management project provides an outlook of the ASEAN-5 passenger car market and explores the driving forces, opportunities and challenges faced by the industry. The automotive industry is one of the priority sectors within ASEAN-5, with a goal of accelerated regional integration toward a single market within ASEAN by 2015. Four out of the ASEAN-5 countries have its automotive industry, but only Malaysia and Thailand reached real level of sophistication. Total Vehicle sales in the ASEAN-5 market was 1.99 millions units in 2008 rose by a merely of 1.1% from the previous year. Automotive industry in Malaysia was remained protectionism and its outlook is remains clouded. Many leading automakers is now present in Thailand with sizeable production facilities, the industry is flourished in a liberalised market. Automotive industry in Indonesia and Philippines has remained local assembly operation as it was few decades ago. Intensive competition, high entry barriers, no substitution, weak supplier power and moderately high buyer power are the characteristics of ASEAN-5 automotive industry. Major factors such as strong GDP growth, ongoing free trade area and agreements, surrounding emerging economies, and alternative fuel vehicle are contributing to the promising outlook of this industry. SWOT analysis was conducted for three automakers namely Toyota, Hyundai and Perodua who were represented three different development stages. 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23501/1/10MBAlixwkq.pdf Quek, Wu Kheng (2010) ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Quek, Wu Kheng
ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title_full ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title_fullStr ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title_full_unstemmed ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title_short ASEAN-5 Passenger Car Industry Outlook: The Driving Forces, Opportunities and Challenges
title_sort asean-5 passenger car industry outlook: the driving forces, opportunities and challenges
url https://eprints.nottingham.ac.uk/23501/