Exploring and evaluating entry strategies for Small and Medium sized Enterprises entering emerging markets: The case of InterContinental Brands and its prospective entry into India

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Exploring and evaluating entry strategies for Small and Medium sized Enterprises entering emerging markets: The case of InterContinental Brands and its prospective entry into India

Small and Medium sized Enterprises (SMEs) have traditionally restricted their services to their domestic markets or other slow and limited growth international ventures through modes such as exports to the countries geographically close to them. However with the advent of globalisation and advances...

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Bibliographic Details
Main Author:	Kalyanpur, Sumedh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23425/

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