An investigation into the UK Care Homes Market
as an opportunity for Pfizer

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An investigation into the UK Care Homes Market as an opportunity for Pfizer

The old age demographic trends, high occupancy rates and rising cases of dementia indicate an attractive market in care homes. Since care homes are witnessing strong growth, they offer an opportunity for Pfizer to actively market its drugs to this sector.

Bibliographic Details
Main Author:	Sharma, Prashant
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23391/

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