Multivariable Linear Regression Model for Promotional Forecasting:The Coca Cola - Morrisons Case

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Multivariable Linear Regression Model for Promotional Forecasting:The Coca Cola - Morrisons Case

This paper describes a promotional forecasting model, built by linear regression module in Microsoft Excel. It intends to provide quick and reliable forecasts with a moderate credit and to assist the CPFR between the Coca Cola Enterprises (CCE) and the Morrisons. The model is derived from previous r...

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Bibliographic Details
Main Author:	Zheng, Yiwei/Y
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23331/

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