BRANDS ARE MY LIFE, IT'S IN MY BLOOD: AN EXPLORATORY STUDY OF BRAND CONSUMPTION ON FACEBOOK FOR THE EXPRESSION OF IDENTITY
This research predominantly surrounds three crucial tenets of the postmodern consumer: the consumption of brands, identity formation and the use of social networking sites (SNSs). Since these three issues combined present an unexplored area, this empirical two-part study contributing to identity the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/23324/ |
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