Managerial Perspectives on Integrated Marketing Communications: Use, Practice and Development in Vietnam

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Managerial Perspectives on Integrated Marketing Communications: Use, Practice and Development in Vietnam

This research aims at exploring managerial perspectives of Integrated Marketing Communications (IMC) in terms of use, practice and development in Vietnamese market. Up to now, in the literature, there are a good number of research studies related to IMC in well developed markets such as USA, England...

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Bibliographic Details
Main Author:	Pham, N.H
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23278/

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