How have the strategies of Airlines been affected by the 2008 economic recession? A study focusing on British Airways, American Airlines, Southwest Airlines and EasyJet.

How have the strategies of Airlines been affected by the 2008 economic recession? A study focusing on British Airways, American Airlines, Southwest Airlines and EasyJet.

Abstract This paper looks at both Porters Generic strategies theory and the newer resource based view of strategy and applies these theories to the Airline industry using four focus cases. The companies looked at are British Airways, EasyJet, Southwest Airlines and American Airlines. The study of th...

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Bibliographic Details
Main Author: Morley, Christopher M
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23272/

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