Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers

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Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers

The main motive of the dissertation is to find effect of downside of celebrity endorsements on purchasing pattern of consumer. Today celebrity endorsement is a billion dollar industry, its not only limited to one part of the world. In recent times it has spread its wings all over the world. It has g...

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Bibliographic Details
Main Author:	Kumar, Vaibhav
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23271/

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