The motivation for strategic alliance formation: A case study between FAW-Volkswagen and FAW-Toyota

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The motivation for strategic alliance formation: A case study between FAW-Volkswagen and FAW-Toyota

This paper investigates the concept of strategic alliance, motivations for strategic alliances formation and criteria for selecting strategic partners. At the same time, it integrates present situations of the international and domestic automobile industries. By analysis and comparison of motives be...

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Bibliographic Details
Main Author:	CHEN, L
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23259/

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