Indian Post Graduate Students as Consumers for British Business Schools

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Indian Post Graduate Students as Consumers for British Business Schools

The research is an attempt to understand the Indian post graduate students (Business degree) decision making process when it comes to making the choice of country and university, so that the UK business schools can improvise its marketing and recruitment strategy. This would ultimately help the UK b...

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Bibliographic Details
Main Author:	Pai, Nagbhushan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23254/

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