The Impact of Value over Innovation

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The Impact of Value over Innovation

This dissertation is based on the group report (Thaper et al, 2009), which is the output from a leading pharmaceutical company commissioning a team of Nottingham University MBA students to investigate the potential of unmet demand in the pharmaceutical market. Based on the investigation undertaken,...

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Bibliographic Details
Main Author:	Masuoka, Toru
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23211/

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